American Advertising Federation

Tai Pei, Ajinomoto Windsor

This campaign placed 3rd in the 2017 National Student Advertising Competition, District 15. Tai Pei is a frozen Asian food brand that wanted to redefine their target audience and increase sales in a category that has been steadily declining over the past few years.

Made in collaboration with the 2016-2017 CSUF AAF Team: Fully Integrated.

Role: ECD, CW

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